Numbers you can
check for yourself.

Research published here is sourced material — findings from named studies, linked to their primaries, with the population each figure was measured on stated in the same breath. Most planning statistics in circulation have lost their population somewhere in the retelling, which is how a number about small general-retail stores ends up describing mid-market apparel brands.

RetailNorthstar has not run a planning survey, so nothing here is first-party research. If that changes we will say so, and publish the methodology alongside it — see the editorial standard.