Privacy Policy

1. Introduction

RetailNorthstar ("we," "us," or "our") operates the retailnorthstar.ai website and the RetailNorthstar platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our platform.

2. Information We Collect

Information you provide directly:

• Name and work email address (when you book a demo, download a resource, or contact us)
• Company name, job title, and role
• Planning data you upload to the platform (OTB plans, assortment data, buy plans)
• Communications you send us (support requests, feedback)

Information collected automatically:

• Browser type, device information, and operating system
• IP address and approximate geographic location
• Pages visited, time spent, and interaction patterns (via Google Analytics and Microsoft Clarity)
• Referral source and search terms

3. How We Use Your Information

• To provide, operate, and improve the RetailNorthstar platform
• To respond to demo requests and support inquiries
• To send relevant merchandising and planning content (you can unsubscribe at any time)
• To analyze website usage and improve user experience
• To detect and prevent fraud or security issues
• To comply with legal obligations

4. Data Sharing

We do not sell your personal information. We may share information with:

• Service providers — hosting (DigitalOcean), analytics (Google Analytics, Microsoft Clarity), email delivery, and payment processing, solely to operate our business
• Legal compliance — when required by law, regulation, or legal process
• Business transfers — in connection with a merger, acquisition, or sale of assets

5. Your Planning Data

Planning data you upload to the RetailNorthstar platform (OTB plans, assortment data, buy plans, sales history) is your data. We do not access, use, or share your planning data for any purpose other than providing the platform service to you. We do not use your data to train models or share it with other customers.

6. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit (TLS) and at rest, access controls, and regular security reviews. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. Marketing contact information is retained until you unsubscribe. We delete or anonymize data when it is no longer needed for the purposes described in this policy.

8. Cookies and Tracking

Our website uses:

• Google Analytics (GA4) — to understand website traffic and user behavior
• Microsoft Clarity — to analyze user interaction patterns (heatmaps, session recordings)
• Essential cookies — for site functionality and security

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at privacy@retailnorthstar.ai.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date.

11. Contact

If you have questions about this Privacy Policy, contact us at privacy@retailnorthstar.ai or visit our contact page.