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Benchmark data · PDF · Work email required

Apparel Retail Math Benchmark Pack 2026

Channel-specific benchmark ranges for every key apparel retail-math formula. Bad / good / great bands for DTC, Wholesale, Luxury, and Mid-market — planning guardrails your spreadsheet cannot give you.

16 formulas · 4 channels · Updated April 2026 · Free with work email

What's inside

Ranges across DTC, Wholesale, Luxury, and Mid-market.

Margin metrics
IMU, MMU, Gross Margin %, Markdown %, Allowances %
Inventory metrics
WOS, FWOS, Turns, Stock-to-Sales, Fill Rate, Accuracy, PO Coverage
Productivity metrics
Sell-through, GMROI
Growth & customer metrics
Return Rate, Comp Store Sales
Directional, not absolute. These bands are planning guardrails. Your category mix, brand equity, customer demographics, and cost structure move the right range up or down. Use the pack as a starting point, then calibrate to your own data.
Benchmarks

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Channel-specific bad / good / great ranges for every major apparel retail-math formula. The reference no competitor apparel-planning content publishes. Work email only — no sales calls triggered.

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Frequently asked

Which formulas have benchmark ranges?

IMU, MMU, sell-through rate, GMROI, weeks of supply, forward weeks of supply, inventory turns, fill rate, markdown %, gross margin %, allowances %, stock-to-sales ratio, return rate, inventory accuracy, comp store sales, and PO coverage. For each, the pack shows bad / good / great bands across DTC, Wholesale, Luxury, and Mid-market channels.

Where does the benchmark data come from?

Ranges are directional — drawn from published retail benchmarks (NRF, industry analysts), practitioner operator conversations, and RetailNorthstar's own observations across apparel brands from $5M to $250M revenue. Treat the bands as planning guardrails, not absolute rules. Your category, your customer, and your brand equity all move the right band up or down.

Why do the ranges differ by channel?

Apparel economics are not uniform. DTC margin structure absorbs return + shipping cost in IMU; wholesale margin is capped by retail-partner demands. Luxury supports higher IMU because markdowns damage equity; mid-market lives in the middle. Using a single "industry benchmark" across channels is the fastest way to misread your business.

How is this different from industry benchmark reports?

Industry reports (NRF, McKinsey, etc.) give broad retail ranges. This pack is apparel-specific, formula-specific, and channel-specific. Every range is attached to a formula you actually use in planning — IMU, WOS, fill rate — not a headline metric like "gross margin."

Know the ranges. Beat them.

RetailNorthstar flags every metric against these benchmarks live — so the gap between where you are and where you should be is always visible.