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Average Unit Cost (AUC) Formula

How apparel buyers and merchandisers calculate average unit cost — the simplest signal of sourcing discipline at the category level.

What Average Unit Cost measures

AUC is the average landed cost per unit across a buy or an inventory position. Paired with AUR, it frames the margin question at a category level.

Average Unit Cost (AUC)
AUC = COGS ÷ Units Sold (or Inventory at Cost ÷ Units On Hand)

AUC drift over time is one of the first signals of cost creep in sourcing — fabric substitutions, factory changes, freight surcharges.

Worked apparel example

A department bought 3,000 units at $96,000 total landed cost.

AUC = $96,000 ÷ 3,000 = $32.00

Compare to the target cost baked into the line plan. $32 against a $30 target is 6.7% cost creep — two points of IMU vanished before the season started.

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Result
$32

AUC is $32.00 per unit. Compare to target cost from line-plan — drift up means cost creep in sourcing, drift down often means spec compromise.

Failure modes we see

AUC reviewed only against total COGS. Merchandising reviews COGS quarterly; AUC against plan is never a dashboard. Cost creep builds cumulatively, compressing margin silently until the end-of-season gross margin miss.

How RetailNorthstar handles AUC

AUC runs at category, class, and style level against the line-plan target. Factory-level cost variance is isolated and attributed — so the merchandiser can see which vendor's prices drifted, not just that "costs went up."

Related formulas

See AUC drift flagged against line-plan target — vendor by vendor.

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RetailNorthstar Editorial Team
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Turn the math into action.

Apparel brands use RetailNorthstar to calculate, track, and act on these metrics inside one connected planning workflow — OTB through allocation.